La Croix
LaCroix is an American brand of sparkling water, originally developed in La Crosse, Wisconsin, by G.
LaCroix is an American brand of flavoured sparkling water with zero calories and no sweeteners. First launched in the early 1980s, it has become a staple in the North American beverage market.
What it is
LaCroix is a sparkling water product sold in a variety of fruit and fruit-blend flavours. It is marketed as having zero calories, zero sweeteners, and zero sodium, making it a popular choice among consumers seeking a healthier alternative to sugary drinks.
History and ownership
The brand originated in La Crosse, Wisconsin, in 1980 or 1981, introduced by G. Heileman Brewing Company. Its name is linked to the city and the nearby St. Croix River. National Beverage Corporation later acquired the brand and now oversees its production and distribution across the United States and Canada.
Product features
LaCroix is known for its colourful packaging and wide flavour lineup. Unlike many flavoured beverages, it contains no added sugar, artificial sweeteners, or sodium. That profile helped it become a leading brand in the U.S. sparkling water market, and it is also sold in Canada.
In short
- American sparkling water brand with zero calories, sweeteners, and sodium.
- Originated in La Crosse, Wisconsin, in the early 1980s.
- First produced by G. Heileman Brewing, now owned by National Beverage.
- Available in multiple fruit flavours and sold in Canada.
LaCroix is sold in Canada and is part of the broader North American sparkling water market, which has grown alongside Canadian consumer demand for flavoured carbonated beverages.
Quick questions
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Who owns LaCroix?
When was LaCroix introduced?
Sources
- Wikipedia — https://en.wikipedia.org/wiki/La_Croix_Sparkling_WaterSupports: Brand identity, origin, type, manufacturer, introduced date
- National Beverage Corp. — https://www.nationalbeverage.com/Supports: Corporate ownership and product positioning
- LaCroix — https://www.lacroixwater.com/corporateSupports: Brand is part of the National Beverage family
- Bon Appétit — https://www.bonappetit.com/story/the-secret-history-of-the-lacroix-labelSupports: Early history and acquisition context
- VinePair — https://www.vinepair.com/articles/lacroix-brewery-controversy/Supports: Origin story, naming context, early history
- Harvard Business School — https://www.hbs.edu/faculty/Pages/item.aspx?num=56442Supports: Launch as sparkling water brand and repositioning after acquisition