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July 30, 2026Short & citedBlog
Civic Viewpoint.
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Money & Work • Beverages

Fuze

Fuze is a beverage brand of vitamin-infused teas and non-carbonated fruit drinks.

Updated July 30, 20261 min readCited sources

Fuze is a beverage brand known for vitamin-infused teas and non-carbonated fruit drinks. Founded in 2000 and acquired by Coca-Cola in 2007, it has been marketed under various names worldwide.

What it is

Fuze is a brand of vitamin-infused teas and fruit drinks, founded in 2000 by Lance Collins. Its product lines include Refresh, Tea, Slenderize, Defensify, and Vitalize. The brand focuses on non-carbonated beverages with added vitamins.

Why it matters

Fuze is relevant to Canadian consumers because Coca-Cola Canada announced in 2025 that a long-running iced tea flavour would be sold as FUZE Iced Tea, distributed across major retail and food-service channels. The brand has also been sold under names like Fuse in other countries.

Key details

Fuze was acquired by The Coca-Cola Company in 2007 for US$250 million. Headquartered in Englewood Cliffs, New Jersey, the brand operates as part of Coca-Cola's portfolio. Its key markets include the United States and international markets under local brand names.

In short

  • Vitamin-infused tea and fruit drink brand.
  • Founded in 2000 by Lance Collins; acquired by Coca-Cola in 2007.
  • Sold under different names internationally, including Fuse.
  • In Canada, a long-running iced tea flavour became FUZE Iced Tea in 2025.
Canadian angle

Fuze is directly relevant to Canadian readers because Coca-Cola Canada announced that a long-running iced tea flavour in Canada would be sold as FUZE Iced Tea, with distribution across major retail and food-service channels.

Quick questions

What is Fuze?
Fuze is a beverage brand known for vitamin-infused teas and non-carbonated fruit drinks.
Who founded Fuze?
Fuze was founded by Lance Collins in 2000.
Who owns Fuze now?
Fuze is owned by The Coca-Cola Company.

Sources

  1. Wikipedia — https://en.wikipedia.org/wiki/Fuze_Beverage
    Supports: Founding date, founder, headquarters, product description, brand lines, international naming
  2. PitchBook — https://pitchbook.com/profiles/company/10995-04
    Supports: Founded in 2001 in some records, headquarters, private-company profile, acquisition by Coca-Cola
  3. CB Insights — https://www.cbinsights.com/company/fuze-beverages
    Supports: Fuze as tea and juice brand, headquarters in Englewood Cliffs, acquisition by Coca-Cola for $250 million
  4. Coca-Cola Canada — https://www.coca-cola.com/ca/en/media-centre/news/new-name-same-taste-the-iced-tea-flavour-canadians-know-and-love-is-now-only-available-as-fuze-iced-tea
    Supports: Canadian FUZE Iced Tea announcement, product availability in Canada, flavour list, December 31, 2024 production note