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July 30, 2026Short & citedBlog
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How It Works • Games & Tech

Rabbids

Rabbids, also known as Raving Rabbids, are a fictional multimedia franchise developed and published by Ubisoft.

Updated July 30, 20261 min readCited sources

Rabbids are mischievous rabbit-like aliens from Ubisoft that started as Rayman villains and became their own multimedia franchise. Known for chaotic behavior and gibberish, they've sold over 20 million units across games, TV, and comics.

What it is

Rabbids (also called Raving Rabbids) are fictional rabbit-like extraterrestrials developed by Ubisoft. They first appeared in 2006 as antagonists in the Rayman series before spinning off into their own franchise. Their signature traits include loud gibberish shouting, slapstick humour, and surreal, chaotic antics.

Why it matters

The Rabbids franchise has grown into a significant multimedia brand with over 16 games, comic books, and the television series Rabbids Invasion. Its popularity led to crossover titles with Nintendo's Mario franchise, such as Mario + Rabbids Kingdom Battle. Ubisoft has a major Canadian presence, with development hubs in Montreal and other cities.

Key details

After Rabbids Go Home in 2009, the Rayman name was dropped from branding. The latest game release is Rabbids: Legends of the Multiverse (2024). Ubisoft reports over 20 million units sold across the franchise.

In short

  • Originated as antagonists in the Rayman series
  • Owned and developed by Ubisoft
  • Includes video games, comic books, and a TV series
  • Over 20 million units sold worldwide
Canadian angle

The franchise is relevant to Canadian readers as part of Ubisoft, a major video game publisher with a significant presence in Canada, especially in Montreal and other Canadian development hubs.

Quick questions

What are Rabbids?
Rabbids are fictional rabbit-like alien characters from Ubisoft’s multimedia franchise, originally introduced in the Rayman video game series.
Who owns the Rabbids franchise?
Ubisoft owns and develops the Rabbids franchise.
Do Rabbids appear in Mario games?
Yes. They appear in the Mario + Rabbids crossover games.

Sources

  1. Wikipedia — https://en.wikipedia.org/wiki/Rabbids
    Supports: Origin as a Rayman spin-off, franchise history, first release, latest release, and general overview.
  2. Ubisoft — https://www.ubisoft.com/en-us/company/about-us/our-brands/rabbids
    Supports: Official franchise description, sales claim, media expansion, and franchise scope.
  3. Raving Rabbids Wiki (Fandom) — https://rabbids.fandom.com/wiki/Rabbidpedia_-_The_Rabbids_Encyclopedia
    Supports: General franchise description and ownership by Ubisoft.
  4. Super Mario Wiki (Fandom) — https://mario.fandom.com/wiki/Rabbid
    Supports: Rabbids’ crossover appearances in Mario + Rabbids titles and character description.